Back in 1989, Reebok changed the game with the introduction of their revolutionary Pump technology. At the time, all the top sneaker brands were scrambling to outdo each other with the next big technology, and few proved to rival the impact of The Pump. Designed to create a custom fit using an inflatable air bladder system built right into the shoes, Reebok’s Pump innovation not only took the sneaker market by storm, but also became a pop culture phenomenon and one of the hottest status symbols of its era.
